The Visibility Record
A structured record of how discoverable a business is.
The Visibility Record sits alongside the Presence Record. Where presence answers where a business exists, the Visibility Record describes whether each of those environments can actually resolve, trust, retrieve and surface it.
15 dimensionsCoverage · evidence · confidenceVersioned over time
Dimensions
Fifteen dimensions of discoverability
Visibility is not one number in isolation. Each dimension is measured, evidenced and scored separately, then rolled into the Visibility Score.
Search Visibility
Local Visibility
Map Visibility
Directory Visibility
Marketplace Visibility
Review Visibility
Citation Visibility
Publisher Visibility
Knowledge Visibility
AI Visibility
Agent Visibility
Geographic Visibility
Category Visibility
Competitive Visibility
Entity Visibility
Record view
One business, one Visibility Record
VISIBILITY RECORDvis_4c71b0 · v18
Northland Plumbing
entity_id
ent_9931ac
presence_record
rec_2f88de
primary_geography
Duluth, MN
primary_category
Plumber
measured_dimensions
search · local · map · directory · marketplace · citation · knowledge · ai · agent
data_confidence
Medium — illustrative demonstration
Dimension scores
Search82
Local78
Map71
Directory69
Marketplace44
Review73
Citation64
Publisher38
Knowledge52
AI41
Agent29
Geographic55
Category64
Competitive48
Entity70
Demonstration data. Scores illustrate the intended structure of the record rather than measured results from any third-party platform.
The Record Ladder
Where the Visibility Record sits
Listing Record
Presence Record
Visibility Recordcurrent layer
Knowledge Record
Business Record
Official Business Record
Search + AI + Agents