Citation Visibility
Can Machines Find Evidence About Your Business?
Visibility increasingly depends not simply on publishing information, but on having consistent, structured and credible information available across surfaces that discovery systems can actually retrieve.
Evidence chainConsistencyRetrievability
The evidence chain
Record → citation → recommendation
Each step is a dependency. A break early in the chain is invisible until it shows up as an absent recommendation at the end.
Business Record
Presence Record
Citation Surfaces
Knowledge Sources
Search / AI Retrieval
Citation
Recommendation
Coverage
Citation coverage across surface classes
Directories78
Local media46
Trade sources38
Associations52
Publishers31
Knowledge graphs54
Review platforms73
Evidence quality tests
- ?Do independent sources agree on the same facts?
- ?Is the source itself retrievable and machine-readable?
- ?Is the business named consistently across sources?
- ?Is the evidence recent enough to be trusted?
- ?Does the citation connect to a resolvable entity?
Publishing information is not the same as producing evidence.
Surfaces
Where citation evidence lives
Directories
Chambers
Associations
Local media
Publishers
Marketplaces
Review sites
Knowledge graphs
Data aggregators
Government records
Licensing bodies
Structured feeds
Coverage figures are illustrative demonstration data.